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Why Traditional Resumes are Soon Going to Be Irrelevant!

Don’t Think You Need to Brand Yourself?

Why Personal Branding for Sponsored Jobs Makes a Difference

by Your Man in Australia on September 3, 2012

Why Traditional Resumes are Soon Going to Be Irrelevant!

Because of recent social and technological trends, the cost of producing content has been driven low enough to make it accessable to everyone.

Through passion, knowledge, and effort, which is called "sweat equity", are now all you need to build a personal brand and never be unemployed again.

Quotes taken from Best Selling Book Crush It: Why NOW Is The Time To Cash In Your Passion available on Amazon.

"Maybe you think that you have no need to create a personal brand because you like your job or you work for a corporation. What, you think you're invincible? Even if the economy were soaring, I would be telling you to start using social media tools to share your ideas with the world and make yourself a recognisable brand." what if you're trying to find a sponsored job for migration purposes and "all you have to show is a bull-crap resume? Hold it, you might want to reassure me, My resume is awesome. 

Is it a pdf that is written beautifully, in the perfect layout with a nice looking list of where you've worked and for how long? Is there a couple of well placed bullet points highlighting what you did in each job? "Yeah? Your're toast."

"Keep your pdf so that the HR department has something for their files, but otherwise traditional resumes are soon going to be irrelevant. Even if they are not yet, that resume you're so proud of looks exactly like the ones being waved around by the other three hundred analysts in your city currently hunting for jobs."

"Developing you brand is the same thing as living and breathing your resume every second that your working. Your latest tweet and comment on facebook and most recent blog post? Thats your resume now."

That's how you are going to announce to the world your ideas and opinions, the very things that make you unique and reveal why a firm– — would be dumb not to hire you. Think about how different your situation would look if you got laid off but had been keeping up your personal brand and cecome well established as a hot commodity. Before, it would have taken hours of phone calls and e-mails to announce you were available. Today, thirty minutes after getting the bad news you'd write a blog post, then send out a tweet, a status update on Facebook and Linkedin about your situation, and immediately every manager in the industry would know you were looking for a job and, since they'd already be familiar with your brand, think, Hmm, how can i get her on board here?

"It's a fact the hiring decision are made everyday because of personal connections."

For example "If a Manager is hiring and has the choice between two equally qualified candidates, she's going to choose the one with whom she's experienced some kind of bond." Doesnt matter if its a mutual belief in revamping or discussing your industry or you have shared a love for cricket. Through the content you post on your branded webspaces, you are letting people know that that you have a passion and that you take your work seriously and want to engage persoanlly and professionally.

So if you build your brand right, you'll likely to be the first one called when a new position opens up in your industry.

Check out the next post on How to Start Your Personal Brand in 5 Easy Steps

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