What is Personal Branding? Why is it so Important to Helping you find Sponsored Jobs?

Personal branding is a description of the process whereby people and their careers are marked as brands. The concept suggests instead that success comes from self-packaging.

Most of us think that personal branding is just for celebrities, products, establishments and companies.

However, each and every one of us is a brand that we carry on throughout our entire lives. As others interact with you, they’ll automatically form mental associations that connect you with certain labels, often within the first few seconds.

You can’t avoid being labeled, and people can’t avoid labeling you in their minds. The labels people attach to you become part of your personal brand.

Personal Branding is about identifying and then communicating what makes you unique and relevant and differentiated for your target audience, so that you can reach your career and/or business goals.

If you understand your strengths, skills, passions, and values, you can use this information to separate yourself from your competitors and really stand out. Indeed, personal branding is very powerful because it sends a clear, consistent message about who you are and what you have to offer.

A strong, authentic personal brand helps you become known for what you’re good at, sets you apart from everyone else, and can position you as a niche expert.

Personal branding should be a priority for everyone. Long gone are the days of individuals staying at a job 15 to 20 years. You have got to be an expert on something.

The most important job that you have today is to be the President of your own Brand.

Personal branding takes consistency, dedication and work, but using today's technology anyone can create their own brand. It usually consist of a tag line, phrase or short sentences that package yourself in a holistic way.

A personal brand is your promise to the marketplace, target costumer and the world. Since everyone makes a promise to the world, one does not have a choice of having or not having a personal brand. Everyone has one and the competition is becoming stiffer as new technology progresses.

The real question is whether someone’s personal brand is powerful enough to be meaningful to the person and the marketplace. You need to discover, think and create your own personal brand that would not only stand out, yet would also lift you to the height of your success.

1. The key to successfully branding yourself and doing it effectively is to first establish a personal brand identity or persona. 
2. Once you have done that focus that message on who you are and what you stand for within your chosen field.
3. Your final step is to get the word out through a variety of media channels such as Facebook and Twitter since these are viewed by the people most likely to be interested in your message. 
4. Then direct those viewers to yourname.com Blog as the central hub of your Brand.  

As people begin to see your name and become aware of the benefit and knowledge that you offer, before you know it thousands of people will not only know who you are but they will begin to seek out your services and expertise. They will identify with your brand which is YOU.

How can Personal Branding Help You Find Sponsored Jobs

In today’s competitive job market, you need to think of yourself as a brand. A brand that can excel exemplary from other competitors. In order to be the first person people think of when they need work done in your area of expertise or interest, you have to stand out.

If a resume was the deciding factor in recruitment, there would never be a need for interviews and other tests. So this is where personal branding becomes essential and can help you in finding a job.

Nowadays, thousands of graduates are seeking jobs each year. Plus, most of them are equipped with high educational attainments. By creating your personal brand, you will have a great advantage against your competition. It demonstrates many positive qualities, but most importantly you’re willing to do whatever it takes to make yourself stand out. Plus, it means you care about the way you present yourself to other people, which is definitely something employers pay attention to.

Because personal branding uses varied media to broadcast your label. It will create a transparency feedback mechanism on your credibility. With this, a personal brand makes your skills 3 dimensional unlike before where credentials are just based on papers, documents and certificates. By showcasing your writing skills on a blog, or video editing skills on YouTube, it makes your resume more tangible.

Putting qualifications on a resume can tell an employer how good of a worker you may be, but making your presence known online by being a thought leader will show them you are the perfect candidate.

On the other hand, personal branding does not guarantee automatic success. Your success will be parallel to the effort you dedicate in achieving your goal. It will require hard work, passion and strong determination. Creating, updating and maintaining your personal brand is a 24/7 job.
By focusing your efforts into making yourself more visible on the Internet, it proves you are dedicated. Also, responding to comments and researching industry news are little ways that demonstrate you are ready for a job.

Social media is all about networking, and having a personal brand blog ties into this as well. In order to get your brand acknowledged, it is important to focus more on other people than you do on yourself. This means responding back to every person who comments on your blog, mentions you on Twitter, etc., whether it’s positive or negative.

You can also pay it forward by posting job links or helpful people to network with once you find them. Someone eventually will do the same thing for you. Personal branding is indeed creating an interconnection between provider and consumer, and vice versa in general.

In personal branding, you will never become successful unless you believe in yourself. Taking the time, and putting in the effort to create your personal brand already shows you are self-confident.

Your brand is more than what you put online, it also includes how you present yourself, dress, attitude, and much more. Appearing confident is a quality many employers look for when hiring candidates, just make sure you never come off as arrogant because it definitely won’t get you hired.

Here are some examples of how personal branding will work for you when looking for sponsored Jobs.

Short Story Case Study: How No Personal Brand Awareness Will Lose You Jobs

It all begins by seeing the story through the eyes of an Australian Employer, 'Steve'.

Imagine there is a Sponsored Job being advertised for Accounting and the employer Steve has narrowed down the applicants to three people, Bob, Garcia and Kim.

Bob, Garcia and Kim have been to their first and second interview and Steve the employer is very happy with all three, but Steve just can’t decide which one to award the job?

So Steve decides to Google the names of the top three candidates and sits down with a cup of coffee to compare what he finds. After all he has to make a decision before the end of the day. (Remember Steve wants to make the best decision for his business, recruiting new staff is a costly, painful and time consuming thing for Steve).

In the first Google search Steve finds an exact match for Bob’s facebook and myspace account, Bob’s facebook account is full of partially dressed partying and drinking photos with all his friends and ‘girl friends’.  and his myspace page is full of loud Punk Rock Music with some questionable comments from Bob towards others, using rude and offensive language.
(Steve quickly closes the page and immediately knows that Bob is Not the Right Person for this Job)

In the second Google search for Garcia, Steve could not find an exact first and last name match in Google’s top 3 pages. Garcia has no presents, no brand on the Web and appears to have been living under a rock. (Steve is thinking that it didn’t help him at all and prays that he has a better result in the next search.)

This is the Last search Steve does, and he hits the Jackpot! The first page is full exact matches for Kim, Steve can’t believe it! and checks the photos on facebook, Linkedin, twitter and even her blog at kim.com and finds that all these Websites are a part of Kim’s Personal Branding efforts. Steve finds that Kim's Linkedin page and her Blog Kim.com are very professional representations of Kim’s experience and qualifications in Accounting. She has a comprehensive list accounting tip, techniques and interesting stories on her personal blog Kim.com, with engaged visitors commenting on her pages.

Steve quickly dials Kim's number to congratulate her on getting the Sponsored Job and tells her how impressed he was in her Personal Branding Efforts.

This is a brilliant example of Kim Personally Branding herself as an expert and a go-to person in the Accounting industry. 
Can you see how this is applied to any industry, even the how to Migrate to Australia Niche 🙂

(Note: this is a fictional story all the characters, names and websites were made up for educational purposes.)

By now you should be asking yourself:

• How can I brand myself in the shortest amount of time for the biggest effect?
• How do I write a blog that matters?

The answer to both questions we will cover in a later blog post but let me just say that, by putting yourself out there and talking about and providing useful and epic content to your industry. This puts you in the drivers seat of your life and you’ll quickly gain respect amougst your peers, coworkers and employers that you know what your talking about in your niche.

The Value of personally branding yourself to find jobs has not yet been fully realized. Social Media is changing the face of business around the world and it is leaving no rock unturned. Its the ones that embrace the new way of doing things that will see the benefits and who are slow to implement the changes that will be left behind.

Click Here to Learn more about how to Brand yourself that makes a difference to your world and the world of others.

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